ppc management

Pay Per Click (PPC) Services to boost your Return on Investment

If you’re looking for a reliable & Client-Friendly PPC Service in the USA or an expert PPC management company that can generate leads and reduce your cost per lead (CPL). We are here to optimize your campaigns and drive revenue for you through smart data-backed decisions.

Our Paid Advertising Services(PPC)

Pay-per-click (PPC) advertising is a speedier way of increasing website traffic and generating leads than SEO. 

Online paid to advertise requires the purchase of ad spots to attract internet traffic. With paid advertising, marketers pay the search engines for the ad space to showcase their ad on the high position in SERPs. 

The price paid for the ad space settled through a bidding process between marketers and the Search Engines. The featured ads show up on designated websites, and marketers bid against their competition for keywords about their services or products.

Today, the world’s 97% of people shift to online search to find local products and services. This is why you require the right PPC advertising services to optimize your brand campaigns and increase revenues through data-based decisions. Mango IT Solutions has experience designing ads in Google Ads, Bing Advertising, Social Media, and more.

Pay Per Click (PPC) Marketing Services

Effective ad creation

We work with you to create the most mind-blowing ads to ensure that you rank higher than your competitors and get high conversions.

Split testing and comparison of ads

We’ll set up comparisons to test the potency of different ads. This will allow us to sharpen our content and the presentation.

Remarketing campaigns

At Mango IT Solutions, we can help you reconnect with potential customers using our customized retargeting services. With our remarketing pay per click campaigns on various retargeting platforms (Google Ads, Facebook Ads, LinkedIn, Twitter, and others), we can get your buyers back to your website.

Landing page conversion optimization

At Mango IT Solutions, we can help you reconnect with potential customers using our customized retargeting services. With our remarketing pay per click campaigns on various retargeting platforms (Google Ads, Facebook Ads, LinkedIn, Twitter, and others), we can get your buyers back to your website.

Proof of ROI through detailed reporting

We make sure that our clients are updated with the latest performance reports. We never keep you in the dark. We keep you updated through a simple report made in Ms-Word or Ms-Excel, detailing what work was completed, along with an action plan to move forward.

Comprehensive keyword research

We ensure you appear for the RIGHT searches by researching and selecting the most effective keywords to give you maximum conversions with minimum investment. We monitor your campaign’s performance closely, and ad spends by competition and modify our campaigns to ensure that we don’t lose out on any opportunities.

Enterprise PPC Services

If you are running an enterprise, investing in our enterprise-level proficiencies and skills will turn you profitable. Every enterprise has a niche of its own and measures success in different aspects. Moreover, Large-scale enterprise PPC accounts require organized teams to ensure that everyone works together for the best results. This is why At Mango IT Solutions, we design customized PPC strategies, and we’ve done this enough times to know how to get it done. Our team accumulates adequate details on your services and business functions to design a relevant and effective campaign. 

Each step of the PPC process has a significant impact on campaign performance. Our team opts for in-house tools to carry out enterprise keyword research. We can help you achieve your specific business objectives and track your success. We also utilize custom automation tools for implementation and in-depth audits at the granular level. This ensures that all aspects of the campaign attain their key objectives.

Ecommerce PPC Services

There are approximately 2.05 billion online shoppers worldwide, and this number continues to increase by the hour. Your eCommerce store is not the only place to sell your products on the internet, but many paid search platforms like Google, Amazon, eBay, Facebook, Bing, and more advertise your products. With many eCommerce channels, capitalizing on PPC services is one of the best decisions you can make to keep your business on speed and zoom past the competitors.

If your company does not have any PPC marketing strategy in place, Our eCommerce PPC advertising firm is here to guide you in making the right advertising decisions for your brand. 

Our eCommerce SEO services also focus on target keywords with high search volume to increase your website’s organic traffic. We create authorized links along with social bookmarking and social media marketing.

Mango IT Solutions has a dynamic and result-oriented approach to design PPC campaigns for eCommerce businesses. We guarantee you increased web traffic and sales using relevant PPC campaigns. We merge your vision with our paid search marketing expertise to boost your sales possibilities and produce quick marketing gains.

Mobile PPC Services

Most web users have switched to mobile devices for an easy web search experience. As a result, it is tricky to beat the clutter on the mobile web. Our experienced PPC managers ensure that your website is easily accessible for mobile search results. We accumulate the right elements to boost your business visibility in the mobile market. 

You can now enjoy an increased number of mobile users on your mobile website. We ensure a speedy website that allows an improved user experience. We also incorporate the latest trends on your website to encourage more audience. All these features help you to retain visitors and improve conversion rates.

Mango IT Solutions has a dynamic and result-oriented approach to design PPC campaigns for eCommerce businesses. We guarantee you increased web traffic and sales using relevant PPC campaigns. These campaigns help to generate instant response and traffic on the website through the right ad message and placement.

Our specialists help your small business create brand awareness, promote brand recognition, strengthen brand recall, and increase actual sales. We can help you to reach the target audience in no time. Our tailored PPC campaigns can help boost your business growth. Our certified PPC managers can design an effective campaign based on the nature of your business with optimal use of Google AdWords.

Our Systematic Approach To Enterprise PPC Services

Customer Understanding

Our specialists are keen to learn more about your company, its objectives and your brand identity in the market to customize the perfect approach.

Opportunity Analysis

Our PPC experts will prepare a detailed report about your target group and business goals to build an effective strategy.

Revenue Modeling

Implement our PPC forecasting directly into your financial strategy to ensure that sales and PPC efforts sync with each other.

Growth Strategies

We design PPC campaigns that can fulfil your long-term as well as short-term expansion plans.

Campaign Launch

With the growth strategies in place, our experts can launch a PPC campaign and monitor its effectiveness 24 X 7.

Campaign Optimization

PPC specialists constantly work to enhance PPC performance as the campaign moves ahead and picks momentum.

What's Included In Our PPC Services

PPC advertising is a cost-effective, quick way to generate more website traffic, leads and sales. When you choose our PPC company, you’ll get:

  • 1. Completing a market analysis of your service areas and industry.

    2. Finding local competitors currently investing in PPC with higher ad positioning.

    3. Analyzing search terms, monthly search volumes, and more in your market.

    4. Creating and setting revenue and cost-per-lead goals

  • 1. Researching keywords to find what and how your customers are searching for your services

    2. Creating ad copy and creatives for high-performing ads.

    3.  Split-testing ad copy and creatives.

    4. Conducting competitor research on ad copy and creatives

1. Tracking average ad positions by campaign.

2. Tracking click-through rate.

3. Tracking and optimizing cost per click.

4. Tracking leads, calls, and sales.

1. Managing and tweaking bids for each campaign.

2. Monitoring keyword search queries and adjusting bidding.

3. Monitoring the average position, click-through rate, and cost per click.

4. And more optimizations for campaign improvement.

1. Paid ads that target consumers based on their queries in search engines.

2. PPC-ad-specific landing page optimizations.

3. Coordinated paid search and SEO campaigns.

4. Display advertisement campaigns.

5. Retargeted ads and remarketing campaigns.

1. Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more.

2. YouTube advertising.

3. Google Ads campaign management.

4. Google Local Services ads management.

5. Bing Ads campaign management.

Agile with industry best practices

IDENTIFY + RESEARCH

 

There are numerous things that we prepare before actually commencing the project. We do market research and analysis, learn the competitive landscape, understand and document clients’ design and branding preferences, negotiate with all the key stakeholders, and subsequently develop a high-level mapping. That affects alignment in terms of end-user persona and business needs.


PLANNING

 

First, we are required to assemble the client’s specifications plus associated information plus sensitive areas, and the resources requisite in functional and non-functional. We also jot down how we will progress further, specify the project outline including comprehensive technical specifications, devise the design and branding guidelines of the project, and get consent and approval from the clients’ end on the documents and materials.


CONTENT STRATEGY

 

Our content strategists craft powerful marketing campaigns to succeed business goals quicker. We deploy cutting-edge technology and marketing practices to spread out to the target audience. Along with that, certified content marketing techniques benefit you in attaining a striking position online.
Mango creates marketable content that shows business expertise in the most productive way, aims at strengthening a wider digital trail through our essence content that drives leads.


DESIGN

 

Our following action is to design the UI of all the project screens based on the established wireframes and design guidelines. We focus on creating the design that represents your brand most salutary and advances your digital presence. Also, make sure to pass a clickable prototype on the ideate platform. Develop a collective prototype, letting you preview the user-experience and assume the flow before development.


SEO

 

Being a notable Full-Stack Development Company, we embrace SEO as a structural component of every Full-Stack Development Project. Our exceptional SEO techniques push your website up the stairs in the search rankings. Practicing comprehensive research, SEO audits, keyword selection, innovative site-mapping, and page optimization, we strive to get your website at the peak of every search engine to draw in users that transform to leads, traffic, and revenue. 


DEVELOPMENT

 

At this step, we cater to the requirement for frontend, backend, web services, and API development integration along with preparing a strategy for Agile Scrum methodology. We set up a 2-3 week frequency for milestones/sprints and involve our client review in each milestone or sprint. Crafting an optimized clean code structure is our objective at this stage.


TESTING & LAUNCH

 

That is the get-to-know of the website and how to use the software and its assorted capabilities. The launch is deploying the software on the public server to make it available to the targeted userOur quality assurance testing phase involves Unit testing, Manual testing, Regression testing, Security testing, Automation testing, Load & Stress testing, performance, and Code review. Each sprint is tested manually.


MAINTENANCE

 

We’re here for the long footslog. We make assured that everything runs, every day, accurately as it should. We do routine security audits, take bi-weekly code back-ups, and monitor the server load and traffic to optimize it. To make confident there is no flaw, error, and imperfection in the system, so we do thorough testing of the course each month. Likewise, upgrading the system continual based on new software/version release.

FAQS

Ad spending, also known as advertising spending, is your ad network budget. It’s about how much you’re able to invest in ad networks, whether for a year or a month. In most cases, PPC agencies use ad spend to make reference to their monthly budget.

Paid media refers to ads that companies pay to take customers to their website or to view a brand message on a website, tablet, or another digital service.

Simply put, Pay Per Click marketing or PPC, refers to a mode of search marketing in which advertisers buy visits to their website by paying a fee each time one of their display ads is clicked. It facilitates a bid based online platform through which advertisers can bid for ad placement in sponsored search results. These ads appear when a prospective buyer searches for their business/product category through a relevant keyword on search engines.

PPC will give you immediate results in terms of website traffic and conversions for your brand. It also gives the most visibility in ROI considering its bid placement platform through which you can easily control advertising spends and tweak your strategies on the fly.

Our teams execute PPC campaigns on Google and Bing. Since they represent almost 96% of search traffic (Google – 93% and Bing – 3% at the time of writing this post), we advise our clients to primarily consider advertising only on these two platforms based on quality, volume, relevancy of searches and target audience.

SEO gets traffic to your website organically and without using paid strategies. It’s not an instantaneous solution to increase website traffic and will take at least 3-6 months before you start witnessing some tangible results. If the competitiveness of your industry is high, it may even take longer than 6 months for ranking on traffic-heavy keywords.

SEM on the other hand, uses paid search strategy to instantaneously increase website traffic and conversions for your brand. So, depending on your marketing objectives, you can grow sustainably using SEO or invest in SEM to build traffic instantly.

A landing page is the web page which is shown to the user after he clicks on your sponsored ad. The content and call to action buttons on the landing page make it as an important element in a PPC campaign to boost lead generation and conversions. The landing page can be one your existing website pages (provided it has the CTA at the right place) or it can be created separately for a campaign. Our team is adept at creating optimized landing pages which aid in better conversions.

We will work closely with you to estimate your PPC budgets based on planned marketing objectives and investment capabilities. There is no one-size-fits-all budget suggested for a PPC campaign due to the varying investment in bidding for industry relevant keywords.

The cost of running a PPC ad campaign varies. Different cost factors include your industry type, business type and business size. These will influence the pricing of your PPC ad campaign. Pricing can also be affected by the type of strategy you’re rolling out. However, expect to spend up to $5,000 per month for a small-to-medium company. This price includes both your ad spend and professional services from your chosen PPC agency.

PPC is a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns. The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users’ behavior. Your paid advertising campaigns appear ahead of all organic results in search results, helping you to instantly outrank your competitors and support your search engine optimization (SEO) efforts.

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