5 Reasons Why People Don’t Trust Your Landing Page
One of the primary obstacles of selling online is trust. If you gain your audience’s confidence, you have a greater chance of making sales, and when it comes to effective landing page creation, the goal is to position yourself as a trusted resource and not a stranger.
As human beings, we are constantly weighing the risks and benefits of every situation.
Remember – You have less than 10 seconds to convince a first-time website visitor to give you their information so that they become a lead. To convince your visitors to convert, you have to convince them that the benefits of converting outweigh the risks. There are numerous ways to do this, and we have defined why people don’t trust your landing page and how to overcome its flaws.
A Weak or unrealistic Headline
Your headline is one of your first impressions. It needs to be clear, attention-grabbing and reflect the purpose of your page. Headlines take just a few seconds to tweak and can boost conversions by approximately 10%. There are some essential tips that you should follow in your home page or landing page headlines:
- Be specific
- Be succinct
- Focus on one thing that your prospects believe to be highly desirable (that you provide)
- Quickly reflect the expectations of the visitor
If the average person arrives on your page, whether organically or by social media, he doesn’t know much about you; therefore, you should probably use your brand name and services in the headline and describe what you do. Similarly, If you can promise a great result of some kind, use the word “promise” because explicit is good.
Additionally, avoid making unrealistic claims which you cannot fulfil.
Poor Grammar and Spelling
One of the most important requirements to build trust is to have perfect grammar and spelling. You don’t have to become an expert in the English language to sell products online, but you don’t want grammar mistakes to become a barrier to trust. Good grammar and correct spelling are essential for your credibility as a person and in business.
You should pay attention to detail.
Do your best to write correctly. Every word, phrase, and sentence is essential. Take some time to proofread your landing pages to avoid the spelling and grammatical error before releasing them to the world. No matter what industry you’re in, good grammar means business.
Lack of Security or seal of trust
A secure Website is just as important as trust, especially among eCommerce websites or websites where personal information (e.g., bank accounts, social security numbers, etc.) is shared. The online trust also has to be achieved instantly as you don’t have the time to meet with your visitors over multiple interactions.
Security and social symbols can boost good landing pages credibility, which includes:
- Money-back guarantee.
- Trust marks like Reviews and awards, Marquee clients, Media mentions, Trade associations etc.
An absence of these social symbols and security features on a landing page can lower your conversions. Having these words adds credibility to your page and brand and helps to put a customer’s mind to rest about doing business with you.
No/Few contact us information on your landing page.
Your visitors should know how they can contact you. Show your telephone number, email address and live chat on your landing page, informing them you’re there if they require any help.
Showing your contact information on the landing page offers two significant benefits.
Firstly, it tells your visitors that you are legitimate.
Secondly, it also assists people who don’t want to proceed with online transactions.
Therefore, if you are looking to create trust on your landing page, don’t forget to include the contact information.
For instance, 24/7Techies included the phone number to reach them on their landing page.
Lack of Social Proof
Social proof is an integral part of building the kind of credibility that most internet marketing experts want. With social proof, you don’t need to explain that your product truly delivers results.
When you walk into a shop or restaurant, you quickly get a feel for its popularity and ambience. But, when you’re in front of a computer, it’s hard to tell how good an online marketplace is.
Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. In contrast, most people are very wary of online marketing. So, even if you have the best, most honest and straight from the shoulder site on the web, you still need to convince people to trust you before they’ll be willing to convert.
There are numerous ways to gather social proof and some of them are by:
- Asking past customers to provide testimonials.
- Ask friends to try your product or service for free in exchange for honest feedback.
- Seek out an audience online that is willing to provide feedback.