How to Hire an SEO Expert For Your Company? Crucial Factors to Consider
Since we all are living in the era of digital marketing, every business or company requires a Digital Marketing Expert, who would do all the possible things for promoting your business online. The Digital Marketing Expert could be anybody whether it’s as an employee, an individual consultant, or an SEO consulting firm. A qualified, experienced SEO expert reviews your site; asks about your business goals and target visitors, and identifies strategies to improve your search engine rankings and page views.
Generally, it can be a challenging task for most business owners, especially those who don’t have an understanding of SEO services. Hiring an SEO company or an individual doesn’t have to be complicated. You just need to know what to look for to find the right Digital Marketing Expert for your unique brand.
Here are 10 factors to consider before hiring a Digital Marketing expert.
Years of SEO Experience
Any other person can set up a profile overnight and call himself an SEO expert but that doesn’t mean they know what they’re doing. SEO specialists should have a foundational sense of marketing. There are hundreds of little things that go into the bigger picture of doing SEO and it takes many years of experiencing what works and what doesn’t to truly do a good job.
Every website needs different SEO tactics to succeed. “An SEO expert with many years of experience will be able to look at any website and know exactly what needs to be done for it to gain more search engine traffic.
Knowledge of SEO
You should look for an expert that focuses on perfecting a few areas of SEO rather than promising to be a master of all aspects of marketing. Make sure to take a look at his/her previous SEO campaigns to get an idea of his/ her service and skill.
Today, every company faces competition, and SEO is necessary to help the business to reach potential leads and customers. Search Engine Optimization is not something to leave to beginners; it requires a combination of knowledge and experience to deliver a high return on investment and a fair conversion rate. The interviewee must have personnel with the required technical skills to carry the process of search engine optimization.
An Understanding of All Three SEO Levels
Search engine optimization involves three tiers:
- Technical (the structure of a site, which can determine how easy or difficult it is for search engines to crawl and index your content)
- On-page optimization (the use of such elements as keywords and HTML tags in ways that help increase search engine traffic to your site)
- Off-page optimization or link building.
All SEO experts need to understand all the technical limitations and issues that search engines may have, and they need to be able to articulate those to the developers of your website so that the issues can be minimized.
Tools they use for SEO campaigns?
SEO experts use tools to diagnose your site’s condition, your backlinking practices, your competitors’ success, and more. The tools your SEO specialists select can impact the overall success of your strategy.
You can research the popular SEO tools on the market easily — like Moz and SEMrush.
At Mango IT Solutions, we use several robust tools that help you test your site’s shape.
How do you use the Innovative Approach?
A Digital Marketing Expert focuses on the big picture and the particular strengths of your brand. Innovation, knowledge, and creativity are critical for a successful SEO campaign.
Be wary of SEO pros who focus solely on link building or only one aspect of SEO. If they don’t mention things like load time, page speed, on-page optimization, and an enjoyable user experience choose another company.
You want an SEO service that helps put your company front and center to compete in a busy marketplace. The goal is to help your business stand out from the crowd.
How long will it take to see ranking results?
Each individual has a different pace to perform SEO, based on its resources, time investments, and manpower.
SEO strategies are an ongoing process. As you implement changes, you track them — then the cycle repeats. Long-term business growth is a pillar of SEO, but you can still judge SEO experts’ pace via their answer.
The marketing SEO specialist you’re communicating with should be able to give you a general time estimate for your campaign to take off. While they shouldn’t be able to nail down an exact date for specific marketing goals.
How do you measure progress?
What determines if your site is doing well in the eyes of SEO experts? There are numerous metrics that can guide campaigns, from keyword rankings to bounce rate. It’s all about how visitors respond to your page in the SERPs and behave once they arrive on your site.
Most SEO experts depend on Google Analytics as their starting point for metrics, and they evaluate things like your website’s authority and the quality of search traffic you’re getting. It’s vital for your purposes to know if they’re willing to go the full distance and deliver a solid return on investment (ROI).
The Capability to Fit in With Your Company’s Culture
SEO experts must interact with many different areas of a business including IT, marketing, customer service, analytics, and sales. The ability for SEO to work well with members of these teams is essential. The personality, integrity and communication style of the SEO needs to match the organization or progress will be hard.
While knowledge is certainly important, curiosity is essential, too. Finding an SEO who can recite the IP addresses for all of Google’s crawlers is great, but one who’s deeply curious and constantly investigating how that crawler works is even better. You’d rather have a fresh mind that’s hungry and growing than a grizzled vet whose thirst for new knowledge died early.