How to set up an eCommerce business in 3 simple steps
The ever-growing popularity of the eCommerce industry has attracted a lot of people to try their hands into it. While it looks like an easy task to set up an eCommerce business, it takes a lot of effort to make things happen. You gotta connect every dot precisely to get the ball rolling in this fiercely competitive eCommerce industry. Starting an eCommerce business is hard work and demands many steps and decisions that need to come together at the right time. Contrastingly, setting up, launching, and maintaining an online store is more attainable now than ever.
To ensure that you get value for your time you spend on this blog, we’ve for you a comprehensive guide for starting an eCommerce business. This is not just a piece of text, we’ve poured our heart out to make sure that you get the most out of the experience we have in the industry. So, here’s a glimpse of how your eCommerce journey would look like.
Finding ‘The Product’
Find the perfect product
With the eCommerce industry growing at an unmeasurable rate, there’s hardly a niche untouched. So, you gotta choose your product pretty wisely. To set up an eCommerce business comes secondary, you need to pull your socks to understand what product you will be able to sell in the market. This is the most important and challenging part of venturing into the eCommerce segment.
Once you have selected the product to start your eCommerce business with, the next important step should be the evaluation of how you will make a mark with it. Does your product address a market gap? If not, how will you beat the heat of the competition in that particular segment? Is your pricing strategy in sync with your target group? You gotta have answers to all such questions to even consider yourself ready for starting up.
Behind the Curtains
Once you have a product that you think will work in the market, your next step should be to understand the ‘wheres’ and ‘hows’ of the product. How will you obtain your product? If you plan to manufacture it yourself, where will you get the raw materials from? Right from obtaining the raw materials to packaging the final product you must get all these things sorted to proceed with your eCommerce journey.
Setting up your eCommerce Business
The Look and Feel
Apart from getting the right product, selecting the right brand name is another important aspect of the setup process. Then you move along with the logo. A logo that resonates with the brand identity and vision. Your brand logo must speak for itself. Your brand name and logo must be perfectly in-sync with each other. Also, make sure that you don’t overdo things in order to stand out. Keep things as simple and minimal as possible.
The Real Deal
Here comes the most important step of the process. The real process to set up an eCommerce business starts from here. This is where you get into the technical aspects of it. You must have clarity on which platform you’re going to use to build your online store. You must select the platform keeping in mind your growth plans. The platform must be easily scalable with your growing business. Shopify, Magento, WooCommerce are a few of the most popular eCommerce platforms across the globe. These platforms will help you to build high-converting product pages, secure payment gateways, easy-to-use interfaces, and much more. Evaluate each platform precisely and choose the one which fits in perfectly to your requirements.
The Post Launch Story
Marketing & Sales
After all the hard work that you put in to set up an eCommerce business, getting your first lot of customers is when you get real satisfaction. This is where a concrete digital marketing plan comes in handy. A well-thought digital marketing is the missing piece of the puzzle. While many new business owners consider selling their products in person, the rest of digital marketing rests on doing one thing well initially: driving targeted traffic. Once you have your target audience on your website, it becomes easier to get sales out of that traffic, considering the fact that you’ve built an amazing website for them. Here’s a pro tip; try to keep your marketing campaigns as personalised and trendy as possible and you will see how you ramp up your sales eventually.
The Final Thoughts
To set up an eCommerce business is a rollercoaster ride. You need to tighten your seatbelt and hold on to make sure you enjoy the ride. Make sure you focus on the process well and keep patience, I think you’ll eventually get the results you were looking for. Make sure that you tick all the boxes right to make a mark in this rapidly growing industry. The process might feel like you’re solving a head-scratcher of a puzzle, but it will be equally rewarding as well.